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IT’S A BRAVE NEW WORLD.

SCARCITY IS A NOTION OF THE PAST. ABUNDANCE IS THE WORD DU JOUR. AND THE DIGITAL REVOLUTION HAS CHANGED EVERYTHING FOREVER. DATA IS THE NEW GOD. THE ADVENT OF ANALYTICS MEANS CUSTOMERS ARE NO LONGER PEOPLE. THEY ARE DATA SETS. AI IS THE NEW SALESMAN. UNLIMITED OPTIONS. SAME DAY DELIVERY. GET ANYTHING YOU WANT, TODAY. WHEN CUSTOMER EXPERIENCE BOILS DOWN TO A MOUSE CLICK, COMPANIES PROMISE YOU ALMOST INSTANT GRATIFICATION. AND THEY DELIVER. PRICE DRIVEN. FAST. GLOBAL. GLOBALISATION TRANSFORMED THE MARKETPLACE INTO A WAR-ZONE. IT’S SURVIVAL OF THE FASTEST AND THE CHEAPEST. AND MARKET CONSOLIDATION MEANS THERE IS LITTLE ROOM FOR NEWCOMERS. THE WINNERS ARE GIANTS. IN SEARCH OF NEW CONQUESTS, THESE KINGS OF CAPITALISM HAVE LITTLE INTEREST IN PRESERVING WHAT MAKES US HUMAN. SOUNDS GRIM? DON’T FRET. THAT’S WHY ADVERTISING MATTERS TODAY MORE THAN EVER.

IT’S A BRAVE NEW WORLD.

SCARCITY IS A NOTION OF THE PAST. ABUNDANCE IS THE WORD DU JOUR. AND THE DIGITAL REVOLUTION HAS CHANGED EVERYTHING FOREVER. DATA IS THE NEW GOD. THE ADVENT OF ANALYTICS MEANS CUSTOMERS ARE NO LONGER PEOPLE. THEY ARE DATA SETS. AI IS THE NEW SALESMAN. UNLIMITED OPTIONS. SAME DAY DELIVERY. GET ANYTHING YOU WANT, TODAY. WHEN CUSTOMER EXPERIENCE BOILS DOWN TO A MOUSE CLICK, COMPANIES PROMISE YOU ALMOST INSTANT GRATIFICATION. AND THEY DELIVER. PRICE DRIVEN. FAST. GLOBAL. GLOBALISATION TRANSFORMED THE MARKETPLACE INTO A WAR-ZONE. IT’S SURVIVAL OF THE FASTEST AND THE CHEAPEST. AND MARKET CONSOLIDATION MEANS THERE IS LITTLE ROOM FOR NEWCOMERS. THE WINNERS ARE GIANTS. IN SEARCH OF NEW CONQUESTS, THESE KINGS OF CAPITALISM HAVE LITTLE INTEREST IN PRESERVING WHAT MAKES US HUMAN. SOUNDS GRIM? DON’T FRET. THAT’S WHY ADVERTISING MATTERS TODAY MORE THAN EVER.

Advertising was last modified: July 8th, 2018 by vlad